YOU….assuming you have roots in Milwaukee.
As of 2014 there is a population of over 370,000 Hispanics living in the state of Wisconsin, according to the PEW Research Center.
Take a moment to digest the implications of that figure. That is the population number higher than the city of Madison, WI. We are everywhere! Especially in this part of the state and yet we are all but invisible outside of tiny enclaves such as Milwaukee’s south side. Milwaukee’s not so secret history of segregation rears its head most egregiously when we explore the media landscape and Hispanic representation. We will save you the effort and give you the conclusion that you will come to, outside of Spanish language media we are nowhere to be found.
This is a problem..Representation matters. I ask you reading this the following question; how did you feel after watching Diego Luna in Rogue One? Was it a warm fuzzy feeling? Did it make you cry a little? To be completely candid, that was a shared moment for brown kids everywhere, for the first time in their lives saw someone who looked like them being represented in the mainstream without being a caricature. We are no longer pigeonholed as the sassy Puerto Ricans, Venezuelan bombshells, or ill dressed low riding Cholos ever present in our current media landscape.
Cassian Andor (Diego Luna, in Rogue One) was an unabashed space Latino without explanation, the audience had to accept him as he was, accent and all, it was a thing of inspiration and beauty. This watershed moment in media serves as a proxy for the role that Hispanics play in modern day America. We are here, we are unashamed and we are not going anywhere.
We would like to be your Cassian Andor. In a sea of Speedy Gonzalez, Gloria Delgado-Pritchetts, and Guillermos we would like to represent you, the youngish Hispanic who doesn’t see themselves in today’s modern media landscape. Whether you are first, second, third, fourth, fifth, generation Latino, speak Spanish or Portuguese..or not, or are just Latino-curious.
We are your guide to Latino culture in Milwaukee.